RENTON, Wash. - The Washington Interscholastic Activities Association (WIAA), When We Were Young Productions (WWWYP), and PlayON! Sports announces the launch of the WIAA Network, a new cross-platform endeavor that will deliver television and web coverage of WIAA/Dairy Farmers of Washington/Les Schwab Tires State Championships.

WWWYP/PlayON! Sports will produce and distribute content for the WIAA Network, which when fully implemented, will feature over 200 state tournament and championship events each year.  Beginning this fall, the WIAA Network will bring highlight coverage of the Boys and Girls Cross Country Championships along with live coverage of 3A/4A Girls’ Soccer, Girls Swimming and Diving, and Semifinal and Championship Football.  All of these events will be available for viewing, live and archival, free of charge on the WIAANetwork.com broadband portal.

“This is a very exciting time for the Association and its member schools,” WIAA Executive Director Mike Colbrese said.  “We recognize the necessity to offer live video webcasts to gain more exposure for our events, the member schools and the student-athletes. This agreement keeps the Association at the edge of the technology movement.”

The WIAANetwork.com online portal is schedule to launch in late October and future announcements on television coverage are forthcoming.  In addition to airing live events, the portal will also be host to numerous “classic” state championship events and highlight packages from previous years.  There will be no subscription fee to view any content on the portal.

“We are very excited to enter into this new partnership with the WIAA. Our goal is to deliver broader levels of coverage and exposure to all WIAA activities within the framework, mission, and values of the Association and its members,” When We Were Young President Tim Eichorst said.

For more information on which contests will be broadcasted during the 2011-12 academic school year, please check back to www.WIAA.com.